Pössl made camper vans affordable: the story of a pricing strategy
In the mid-1990s, Pössl implemented a strategy that reduced the cost of fully equipped camper vans below the price of an empty van at a dealer. The key was the 'Slovenia trick': purchasing base chassis (Fiat Ducato or Peugeot Boxer) in Slovenia at lower prices, cutting costs by half. This model made motorhomes with toilets and heating widely accessible, transforming the market.