OpenVan.camp Media Kit

Road travel hub — partnership opportunities

OpenVan.camp is a road travel hub: an independent resource for everyone who travels by road — in a motorhome, an ordinary car or on foot. Route roadbooks, visas, fuel prices in 174 countries, VanSky weather, an events calendar and news from 126 sources in 7 languages. Our readers are travellers from 171 countries.

42 910
visitors in the last 30 days
53%
of the audience is outside Russia
171
countries
7
site languages

Last 30 days · 28 Sep 2026 – 28 Oct 2026. Excludes traffic from China, Hong Kong and Singapore: almost all of it comes from data centres and search engine bots, not people, so we do not count it as audience.

OpenVan.camp Sections

Each section helps a traveller with one task. Ads in a section reach people who are working on that task right now: comparing fuel prices, planning a route, checking whether they need a visa.

Fuel Prices

Petrol, diesel and LPG prices by country. Each country has a chart of prices over the past year. Visitors can convert prices into their own currency.

  • Visitors in the last 30 days: 27 586
  • Countries with fuel prices: 174

Good fit for: fuel cards, filling station chains, navigation services, car insurance.

Go to section Sponsorship: $250 a month

Map and Routes

Visitors plan a route on the map. Along it, the site marks toll roads, vignettes (stickers that pay for road use), border crossings and filling stations. It also works out the fuel cost for the whole trip.

  • Visitors in the last 30 days: 9 257
  • Countries with toll roads: 85

Good fit for: motorhome rental, campsites, travel insurance, mobile roaming services.

Go to section Sponsorship: $100 a month

Roadbook

A trip plan on one page. Visitors enter a route, and the site gathers visa and entry rules, toll roads, budget and weather for each day. Visitors can share a roadbook with fellow travellers by link.

Good fit for: motorhome rental, campsites, travel insurance, mobile roaming services.

Go to section Sponsorship: $50 a month

VanSky Weather

VanSky is our weather section. It shows city forecasts, the countries and cities with the best weather for the coming week, and the climate: what the weather is usually like on any day of the year.

  • Countries with forecasts: 165

Good fit for: camping gear, campsites, tours to regions with good weather.

Go to section Sponsorship: $50 a month

Visas and Entry

Visitors choose their passport and destination and see whether they need a visa and how many days they can stay without one. For popular destinations, calculators work out the length of stay under that country's rules.

  • Passport and destination pairs: 39 601
  • Stay calculators: 8

Good fit for: travel insurance, mobile roaming services, visa services.

Go to section Sponsorship: $50 a month

License Plates of the World

Shows what number plates look like in each country and what the region codes mean. Visitors can tell from a plate which country and region a car comes from.

  • Countries: 199
  • Region codes: 9 415

Good fit for: car insurance, motoring clubs, motorhome manufacturers, car accessories.

Go to section Sponsorship: $50 a month

VanBasket

VanBasket compares food prices. We price the same basket of groceries in different countries, so travellers can see where it is cheaper to stock up on the road.

  • Countries with grocery prices: 92

Good fit for: supermarkets, food brands, cookware and kitchen appliance brands for motorhomes.

Events

A calendar of motorhome shows, festivals and owners' meet-ups.

  • Events in the calendar: 1 511
  • Countries: 54

Good fit for: show and festival organisers, motorhome manufacturers and dealers.

Go to section Sponsorship: $50 a month

News

News about motorhomes and road travel. We collect articles from publications in many languages, group those about the same event into one story and retell it in 7 languages, with links to the sources.

  • Visitors in the last 30 days: 10 079
  • Stories: 32 550
  • Source publications: 126

Good fit for: motorhome manufacturers, dealers, gear brands.

Go to section Sponsorship: $100 a month

VanLife Weekly

A digest of the week's main motorhome news, chosen by our editors. It comes out every Monday in 7 languages. Each issue is published on the site and sent to subscribers by email.

  • Issues so far: 33

Good fit for: gear brands, campsites, services for travellers.

AI and API

The AI assistants Claude and ChatGPT draw on our data on fuel, visas, weather, routes and events through the OpenVan Travel connector. Developers can use the same data through our public API.

Good fit for: companies that need our data for their own services.

Audience Profile

Our audience consists of RV and campervan owners, vanlife culture enthusiasts, and those planning life on the road. These are active people looking for the latest industry news, travel routes, gear reviews, and events.

Buyer Profile

RVs and Campervans
Gear and Accessories
Campgrounds and Parking
Travel Insurance
Solar Panels and Off-Grid
Travel Routes and Trips

Devices

58.9%
laptop
38.6%
mobile
1.9%
desktop
0.6%
tablet

Audience Geography

Last 30 days · 28 Sep 2026 – 28 Oct 2026

CIS 53.8%
23 074 visitors · 10 countries
  • RU Russia 20 379
  • BY Belarus 1 001
  • KZ Kazakhstan 420
Europe 19.1%
8 200 visitors · 40 countries
  • DE Germany 1 309
  • NL Netherlands 1 019
  • GB United Kingdom 970
Latin America 8.9%
3 816 visitors · 23 countries
  • MX Mexico 2 619
  • BR Brazil 583
  • AR Argentina 169
North America 8.2%
3 499 visitors · 2 countries
  • US United States 3 360
  • CA Canada 139
Turkey & Middle East 4.1%
1 762 visitors · 12 countries
  • TR Turkey 1 004
  • AE UAE 393
  • IL Israel 82
Asia 3.5%
1 497 visitors · 17 countries
  • VN Vietnam 490
  • PK Pakistan 183
  • BD Bangladesh 163
Africa 1.9%
810 visitors · 37 countries
  • EG Egypt 282
  • ZA South Africa 114
  • MA Morocco 79
Australia & Oceania 0.3%
126 visitors · 4 countries
  • AU Australia 87
  • NZ New Zealand 20
  • PG Papua New Guinea 18
Other countries 0.3%
126 visitors · 26 countries
  • SC Seychelles 38
  • PS Palestine 11
  • BS Bahamas 8

Other traffic (China, Hong Kong, Singapore): 22 647 visits, 34.5% of the total. It is mostly data centres and crawlers, so it is not counted in the regional shares.

Audience Engagement

80.8%
Bounce Rate
1:09
Avg. Time on Site
1.4
Pages per Session

Traffic Sources

29.6%
Organic Search
0.9%
Social Media
67.1%
Direct Traffic
2.4%
Referral

Traffic

260 193
Aug 2026
64 564
Sep 2026
57 967
Oct 2026

Unique visitors per month

* The project was relaunched on January 1, 2026. Visitor tracking started in mid-January 2026, so January figures may be underrepresented.

Available Languages

Русский
46.7%
English
8.6%
Español
0.4%
Português
0.1%
Türkçe
0.5%
Deutsch
0.7%
Français
0.5%

Content is automatically translated from 39 source languages

Advertising Formats

Section Sponsorship

For one month, a brand becomes the section's partner: its logo and ad block appear on every page in the section. Each section has only one sponsor, so no competitor appears alongside.

Section Sponsorship price
Fuel Prices $250 a month
Fuel prices: one country page $50 a month
Map and Routes $100 a month
News $100 a month
Roadbook $50 a month
VanSky Weather $50 a month
Visas and Entry $50 a month
License Plates of the World $50 a month
Events $50 a month
Partner block in VanLife Weekly $30 per issue

Sponsor any three sections and get 20% off. The price is fixed for the period you have paid for. We review prices every quarter based on section traffic.

Articles and Banners

Sponsored Content

Published in 7 languages, SEO-optimized

Content placement — $100 $100
Homepage pinning for 1 week — +$50 +$50

Content is provided by the advertiser

Banner Advertising

$50/mo
  • 2 positions: below content and in footer
  • Geo & language targeting
  • Format: image or HTML

Custom Formats

We're open to new advertising formats and ready to discuss custom solutions for your needs.

The project is actively growing — prices may change. Contact us for custom terms.

How to Get Started

1

Request

Reach out via Telegram or Email

2

Agreement

We discuss format and timeline

3

Placement

We publish content in 7 languages

4

Results

We provide placement analytics

Frequently Asked Questions

Yes, all ad formats support targeting by site language version and audience geography. You can choose specific languages and regions for your campaign.

Banner ads — from 1 month. Sponsored content is placed permanently, homepage pinning — from 1 week.

Yes, you can update advertising materials at any time at no extra charge.

We accept images (JPG, PNG, WebP, GIF) and HTML banners. Recommended width — up to 1200px, file size — up to 500 KB.

Average reach depends on the format. A feed banner is shown to 100% of visitors. Sponsored content pinned to the homepage gets maximum visibility for the week.

Contact Us

Download PDF Media Kit

One-page summary with key statistics

Suggest news or event

Sent to "Submissions" for moderation

All suggestions go through automated checks and moderation. We publish excerpts and a link to the original source. By submitting you agree to Copyright Holders, Terms, Privacy Policy and Cookies.

→ Glossary