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At the Morelo Open 2026 in Schlüsselfeld, over 800 luxury motorhomes worth around 320 million euros were presented. Schwabach resident Pascal Avramis, who lives in a motorhome, shared details of his lifestyle.
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In May 2026, the Morelo Open exhibition in Schlüsselfeld (Franconia) showcased over 800 luxury motorhomes with a total value of around €320 million. Among the participants was Pascal Avramis, who lives permanently in his Morelo.
The article presents five luxury motorhome models, with prices reaching up to one million euros. These include the Marchi Mobile Element Palazzo with a panoramic cabin and pop-up roof terrace, the Volkner Performance S with a garage for a sports car, the Hymer Venture S with all-wheel drive, the EarthRoamer LTx based on the Ford F-550 for off-grid expeditions, and the Morelo Grand Empire for long-distance travel. Most models require a German truck driving license (class C), and prices range from $800,000 to over €900,000.
The Morelo Open 2026 event in Schlüsselfeld (Franconia) showcased over 800 luxury motorhomes, all built at the local factory. The price of one such motorhome can reach one million euros.
Jarle Nilssen, 63, travels 900 km from Suldal to Sarpsborg to service his 8.8-meter Morelo luxury motorhome. He refuses local workshops, choosing Stamsaas Fritid instead. This illustrates high customer loyalty and specialization in large motorhome servicing.
Over 50 Morelo motorhomes gathered at Rungården in Runsten, Öland, on June 3 for an annual meetup. The event was organized by Susanne and Kalle Dahlström, who have lived full-time in a motorhome since 2017. Prices for Morelo motorhomes range from SEK 1,910,000 to SEK 5,830,000.
Shares of Swedish motorhome and caravan importer Bergholm fell on its first day of trading. The company, founded in 1992, imports vehicles from Knaus Tabbert, Morelo, and Trigano. The stock price dropped about 5% from its initial price of 11 SEK, closing at 10.40 SEK.
A Morelo Grand Empire 110 GSB motorhome on a Mercedes chassis is being sold in Sweden for 10 million Swedish kronor. Despite its weight of 15 tonnes, it can be driven with a standard category B driver's license. The initial down payment for the vehicle is 2 million kronor.
Tom Nylund purchased a Morelo Palace Liner motorhome valued at over 500,000 euros after a friend informed him of a cancer diagnosis. Nylund, an entrepreneur from Naantali, plans to travel with the vehicle to Lake Garda in Italy.
The Suisse Caravan Salon in Bern featured two Swiss premieres: the Volkswagen Grand California and the Ford Nugget, both with fixed high roofs. The event also displayed the luxury Morelo Grand Empire motorhome with a compact car garage and Bliss Mobil expedition vehicles on Unimog and Mercedes-Benz Arocs chassis. Despite a sales decline, interest in caravanning remains strong.
The Morelo Grand Empire 110 GSO motorhome, priced at 821,520 euros, was presented at the Stuttgart exhibition. The 11.45-meter model on a Mercedes Actros chassis features a slide-out extension, a garage for a passenger car, and two air conditioning units. The gross vehicle weight is 18 tons, and the powertrain delivers 455 horsepower.
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Premium brand Morelo announced two new models: the luxurious Empire Liner with a garage for a passenger car and the compact Home 78 L under 8 meters long. Prices start from €194,900 and €460,900 respectively.
A Morelo Grand Empire 110 GSO motorhome is listed for sale in Maasdijk. Priced at €599,000, it is currently the most expensive motorhome on the Dutch market. The vehicle is built on a Mercedes-Benz Actros chassis and features slide-out sections to expand the living area.
Three companies from Schlüsselfeld — Morelo, Concorde, and Phönix — dominate the motorhome market. Together they hold a 90% market share and employ around 1,000 people. Their products, described as 'rolling villas', are priced comparably to a single-family house.
A 2021 Morelo Grand Empire 110 GSO, listed for sale in Maasdijk, is currently the most expensive motorhome in the Netherlands. The used vehicle is priced at 599,000 euros, which exceeds the average Dutch house price of 489,000 euros. The over 10-meter-long motorhome, based on a Mercedes-Benz Actros, features an expandable living area, an internal garage for a compact car, and luxury amenities including underfloor heating and a massage seat.
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