THOR Industries released a series about women travelers for Women's History Month. The project features five participants, including an athlete, musicians, and a journalist, each using the brand's vehicles — Jayco Melbourne and Keystone Cougar motorhomes, plus Thor Motor Coach camper vans.

Motorhome manufacturer Thor Industries reported a profit in the second quarter of fiscal 2024 after a loss a year earlier. The company also announced a major restructuring, including brand consolidation and production optimization.

THOR Industries announced financial results for its fiscal 2026 second quarter ended January 31. Revenue was $2.13 billion, with net income attributable to THOR at $17.8 million. The company maintained its full-year fiscal 2026 guidance, expecting consolidated net sales in the range of $9.0 billion to $9.5 billion.

Analytics firm Global Market Vision has released a report on the global motorhome and travel trailer market with a forecast to 2032. The study provides segmentation by region, product type, and key players such as Thor Industries and Winnebago Industries. It highlights the impact of tariffs on supply chains and production strategies in Europe, Asia-Pacific, and North America.

Thor Industries, the world's largest RV manufacturer, will release its second-quarter fiscal 2026 results on March 3. The Zacks Consensus Estimate forecasts revenue of $1.98 billion and earnings per share of 3 cents, implying a 1.9% year-over-year revenue decline. The company's European business faces a shift in consumer demand toward premium and budget brands, pressuring profit margins.

Tiffin Motorhomes, a subsidiary of THOR Industries, will open a new Class C motorhome production line on May 13 in Red Bay, Alabama. The Winfield plant is closing, affecting 140 jobs, with 30 to 40 employees transferring to the new line. A prior erroneous listing on a state website indicated the Red Bay facility would also close.

The RV Women's Alliance Charitable Foundation has launched the 'Chassis to Classy' initiative to build a one-of-a-kind RV. The completed vehicle will be raffled, with proceeds funding education and career development programs for women in the RV industry. The project is supported by title sponsors THOR Industries and KZ RV, along with Genesis Products and Lippert.

American RV conglomerate Thor Industries has introduced the Entegra Embark 29V1, a range-extended electric motorhome. The 30-foot, 9-inch vehicle features a 440 HP electric motor and a 140 kWh battery, providing approximately 105 miles of electric range. A 1.4-liter gasoline engine acts as a generator for longer trips, extending total range to 450-500 miles.

THOR Industries has published its sustainability report for the fiscal year ended July 31, 2025. The report details a 36% reduction in global Scope 1 and 2 emissions compared to the 2019 baseline. Key initiatives include the launch of the electric motorhome Entegra Coach Embark and a 'zero-to-landfill' strategy at Erwin Hymer Group UK.

THOR Industries announced a reorganization of its North American RV operating model. Most motorhome and travel trailer OEMs will be divided into two operating groups led by Ken Walters and Jeff Kime, respectively. Airstream and KZ will remain stand-alone operations. The changes aim to strengthen competitiveness through enhanced collaboration and operational synergies.