Actress Kyung Soo-jin, a Kia Ray owner, became the official model for the car, highlighting its use as a camper van. The Kia Ray, a boxy compact car, can be converted into a one-person camper by removing the rear seats, providing enough space for sleeping. The base gasoline model starts at 1.4 million won (approx. $1,100), with total conversion costs around 2 million won (approx. $1,600). Available in gasoline (998 cc, 76 hp) and electric (35.2 kWh, 205 km range) versions, the EV also qualifies for subsidies.