Italian camper market grows faster than European average
In the first four months of 2026, Italy registered 4,050 new campers, a 14.96% increase compared to the same period in 2025. This growth exceeds the E...
In the first four months of 2026, Italy registered 4,050 new campers, a 14.96% increase compared to the same period in 2025. This growth exceeds the European average of 10% by nearly five percentage points. The 17th Salone del Camper will be held in Parma from 12 to 20 September, following last year's edition that drew over 170,000 visitors. For the full year 2026, overnight stays in campers are projected to exceed 68 million, with direct spending surpassing 5 billion euros. Italy is the third-largest European producer of recreational vehicles after Germany and France, exporting over 80% of its output. The Ministry of Tourism has allocated over 25 million euros to upgrade and create more than 4,000 camper parking spaces in 170 municipalities, mainly in the south and on the islands.