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Italian camper fair to showcase growth in outdoor tourism

09.09.2026 15:45 1 min 1 source РУС
avvenire.it ITA
Italian camper fair to showcase growth in outdoor tourism
© Ufficio stampa Salone del Camper / Apc

In 2025, open-air tourism in Italy surpassed 74 million overnight stays, generating an estimated 8.5 billion euros in direct and indirect revenue. The 17th edition of the Salone del Camper will take place from September 12 to 20 at Fiere di Parma, featuring vehicles, accessories, and travel routes. Organizers highlight increasing demand for nature-based and wellness travel.

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Italian camper fair to showcase growth in outdoor tourism

09.09.2026 avvenire.it ITA Original source

IT Italy — fuel prices

Updated: 05.09.2026

Benzina senza piombo 95

$2.40 /l

€2.07 · £1.78/l

152 of 167

pricier than 90% of countries

Benzina 98

$2.62 /l

€2.25 · £1.93/l

90 of 102

pricier than 87% of countries

Benzina 100

$2.66 /l

€2.29 · £1.97/l

26 of 28

pricier than 89% of countries

Gasolio

$2.53 /l

€2.18 · £1.87/l

149 of 166

pricier than 89% of countries

Gasolio premium

$2.73 /l

€2.34 · £2.01/l

40 of 46

pricier than 85% of countries

GPL

$0.87 /l

€0.75 · £0.64/l

27 of 55

cheaper than 53% of countries

Metano

$1.98 /l

€1.70 · £1.46/l

10 of 15

pricier than 60% of countries

Cheapest on the map

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Reference data, not legal advice. Rules change without notice — check with the consulate or at the border.

Quiz: test yourself
Guess the vanlife lingo — 3 quick questions
1 / 3
Q1 In Italy, a sign says "carico/scarico". What is it for?

Best regions in the coming days

Aosta Valley +20°·21 km/h
92
Piedmont +21°·26 km/h
89
Trentino-South Tyrol +19°·20 km/h
87
Abruzzo +24°·48 km/h
86
Umbria +26°·62 km/h
86
Avoid now
Sicily +27°·32 km/h
74
Friuli Venezia Giulia +22°·31 km/h
75

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Cristiano Fabris, a journalist, lives and works in a motorhome, traveling across Italy. He notes that this lifestyle offers freedom in choosing work and stopping places, but faces misunderstanding in Italy, where motorhome parking is regulated by Article 185 of the Highway Code. Fabris recommends national parks and southern regions for summer holidays, avoiding mass tourism.

IT Italy

Italy is seeing a significant surge in interest in motorhome and camper van travel. According to a study by Campeggi.com, online searches for campsites increased by 34%, and foreign tourist interest doubled (from 22% to 48%). In 2025, new motorhome registrations rose by 10.56%, while the used market grew by over 6%. However, experts note that the reality of vanlife differs from the idealized social media image: travelers must plan routes, find parking, and manage limited space.

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In Caprarica di Lecce, €33 million from the national fund for motorhome tourism remain unused after the first tender for managing a new motorhome area attracted no bids. Mayor Paolo Greco will meet with representatives of the VIC Salento association to discuss how to make the next tender more attractive to operators. The main issue is the requirement for prior experience in managing similar facilities, which limits the number of participants.

Open-air tourism in Italy reached a record 74 million overnight stays in 2025 across 2,600 campsites and holiday villages, generating €8.5 billion in revenue. Germany remains the main source market with 45% of stays, while Veneto, as the leading region, contributes €1.7 billion, about 27% of the region's tourism business. Demand for bungalows and glamping is rising, and the season is extending into autumn.

From September 12 to 20, Parma and Emilia-Romagna will host two complementary events: BikeUP Travel Days within the Salone del Camper and BikeUP Festival at Parco della Cittadella. Visitors can test Urban, Gravel, and eBike Inclusive bicycles for free, as well as participate in Tesla Model 3 and Model Y test drives. The program includes bike mechanics and biomechanics courses, BMX workshops for children, e-bike and cargo bike tours. A highlight will be BikeUP Cargo Days, Italy's only event dedicated to cargo bikes and inclusive mobility.

Italian manufacturer Laika has presented the Kreos Integrale H 5109 MB at the Caravan Salon in Düsseldorf 2026, the first model in its Kreos range to be built exclusively on the Mercedes-Benz Sprinter 417 chassis. The motorhome features a 170 hp engine, 9G-TRONIC automatic transmission, and AL-KO chassis. Interior trim includes walnut wood and eco-leather, with three exterior design options developed by GFG Style. The vehicle offers a kitchen with three burners and a 153-liter refrigerator, a separate bathroom with shower, two sleeping areas, and a 25 cm double floor.

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