According to Italian market data, 4,050 new campers were registered in Italy in the first four months of 2026, an increase of 14.96% compared to the same period in 2025. The European market as a whole grew by 10%. Growth is supported by demand for new and used vehicles as well as rentals.
From September 12 to 20, the 17th Camper Salon will be held in Parma, where market and tourism trends will be discussed.
In 2025, Italy registered 7,936 new campers, up 10.56% from the previous year, while the European average growth was 0.6%. The Ministry of Tourism allocated 25.7 million euros to create 4,464 new parking spaces in 170 municipalities. The outdoor tourism industry is valued at 8.5 billion euros, and Italy ranks third in Europe in camper and caravan production after Germany and France.