The 17th Camper Show will take place in Parma from September 12 to 20, 2026, organized jointly with the Association of Caravan and Camper Manufacturers (Apc). In 2025, the show attracted over 107,000 visitors, 310 exhibitors from 22 countries, and 600 vehicles across 110,000 square meters.
In the first four months of 2026, Italy registered 4,050 new motorhomes, up 14.96% compared to the same period in 2025, while the European average growth was 10%. In 2025, Italy registered 7,936 new campers (+10.56% vs 2024), and including used vehicles, Italians purchased over 44,000 campers. Italy is the third-largest producer of motorhomes in Europe after Germany and France, exporting over 80% of its production.
The Ministry of Tourism allocated 25,760,191 euros for 152 projects to create or modernize 4,464 camper sites in 170 municipalities, estimated to generate 267 million euros in annual revenue. In 2026, overnight stays in campsites and equipped parking areas are expected to reach 68.4 million, with direct spending of 5.12 billion euros.