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Camper Show in Parma: Italian Market Grows 14.9%

05.08.2026 12:54 1 min 2 sources РУС
EFA News - European Food Agency ITA + 1 more
Camper Show in Parma: Italian Market Grows 14.9%
Original source: La Cronaca di Verona

In Brief

The 17th Camper Show will be held in Parma from September 12-20, 2026. Italy's camper market grew 14.96% in the first four months of 2026, outpacing Europe's 10% growth.

The 17th Camper Show will take place in Parma from September 12 to 20, 2026, organized jointly with the Association of Caravan and Camper Manufacturers (Apc). In 2025, the show attracted over 107,000 visitors, 310 exhibitors from 22 countries, and 600 vehicles across 110,000 square meters.

In the first four months of 2026, Italy registered 4,050 new motorhomes, up 14.96% compared to the same period in 2025, while the European average growth was 10%. In 2025, Italy registered 7,936 new campers (+10.56% vs 2024), and including used vehicles, Italians purchased over 44,000 campers. Italy is the third-largest producer of motorhomes in Europe after Germany and France, exporting over 80% of its production.

The Ministry of Tourism allocated 25,760,191 euros for 152 projects to create or modernize 4,464 camper sites in 170 municipalities, estimated to generate 267 million euros in annual revenue. In 2026, overnight stays in campsites and equipped parking areas are expected to reach 68.4 million, with direct spending of 5.12 billion euros.

Aggregated by OpenVan.camp from the public sources listed below, with AI-assisted translation and summary. We always link to the original source. Machine translation may differ from the original -- check the source for important details. Images and content remain the property of their respective owners. Copyright information

Story sources

Salone del Camper: Anticipation and Growing Market

05.08.2026 EFA News - European Food Agency ITA Original source

Italian motorhome market grows 14.9%

05.08.2026 La Cronaca di Verona ITA Original source

IT Italy — fuel prices

Updated: 05.09.2026

Benzina senza piombo 95

$2.41 /l

€2.07 · £1.77/l

152 of 167

pricier than 90% of countries

Benzina 98

$2.62 /l

€2.25 · £1.93/l

91 of 102

pricier than 88% of countries

Benzina 100

$2.66 /l

€2.29 · £1.97/l

26 of 28

pricier than 89% of countries

Gasolio

$2.53 /l

€2.18 · £1.87/l

149 of 166

pricier than 89% of countries

Gasolio premium

$2.73 /l

€2.34 · £2.01/l

40 of 46

pricier than 85% of countries

GPL

$0.87 /l

€0.75 · £0.64/l

27 of 55

cheaper than 53% of countries

Metano

$1.98 /l

€1.70 · £1.46/l

10 of 15

pricier than 60% of countries

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Antilope Van has presented the Flex 2 2026 camper based on the Renault Trafic L1H1. The camper without a pop-up roof is priced from 46,900 euros, with the Confort version at 49,900 euros. It offers a 1.95 m by 1.30 m bed, a kitchen with a 30-litre compressor fridge, an outdoor shower and a portable toilet. A 60 Ah lithium battery, 1,200 W inverter, 200 W solar panels and 40/20-litre water tanks provide up to three days of off-grid autonomy. The Flex 3 with a pop-up roof starts at 54,900 euros, and the Confort at 57,900 euros. Since 2021, over 1,500 camper vans have been produced, with a new factory near Caen planned for early 2027.

A study by the German research institute Ifeu found that a hotel night generates 22.1 kg of CO₂ equivalent per person, compared to 1.8 kg for a night in a camper van at a parking area. According to Ergo, the camper format produces 70% of the CO₂ emissions of a traditional car trip with a hotel stay. A survey of 52 affiliated dealers by Assocamp showed that for 63.5% of operators, the integration of solar panels, inverters and lithium batteries is the determining factor in purchasing a vehicle. The data and the guide 'Con il camper puoi' will be presented at the Salone del Camper 2026 in Parma starting 12 September.

IT Italy

In 2025, open-air tourism in Italy surpassed 74 million overnight stays, generating an estimated 8.5 billion euros in direct and indirect revenue. The 17th edition of the Salone del Camper will take place from September 12 to 20 at Fiere di Parma, featuring vehicles, accessories, and travel routes. Organizers highlight increasing demand for nature-based and wellness travel.

IT Italy

In Caprarica di Lecce, €33 million from the national fund for motorhome tourism remain unused after the first tender for managing a new motorhome area attracted no bids. Mayor Paolo Greco will meet with representatives of the VIC Salento association to discuss how to make the next tender more attractive to operators. The main issue is the requirement for prior experience in managing similar facilities, which limits the number of participants.

Open-air tourism in Italy reached a record 74 million overnight stays in 2025 across 2,600 campsites and holiday villages, generating €8.5 billion in revenue. Germany remains the main source market with 45% of stays, while Veneto, as the leading region, contributes €1.7 billion, about 27% of the region's tourism business. Demand for bungalows and glamping is rising, and the season is extending into autumn.

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