From September 12 to 20, the 17th Camper Show will be held at the Parma fairgrounds, organized jointly with the Association of Camper Manufacturers (APC). Last year, the exhibition attracted more than 107,000 visitors, with 310 exhibitors from 22 countries and over 600 vehicles across 110,000 square meters.
The program includes industry novelties, a routes and destinations area, and four themed directions: nature, sports, cycling tourism, and leisure. Entertainment for children and dogs is also planned. Exhibitors include Adria, Hymerⓘ, Laika, and others. Tickets are available on the official website: from 5 to 20 euros depending on category.
According to a survey, 75% of participants value authentic landscapes, 69% value freedom of exploration, and 44% value rest and well-being. In 2024, Italy welcomed over 215,000 tourists related to wellness, 475,000 for green tourism, and about 130,000 for spiritual routes. In 2025, the open-air sector reached 74 million presences and a turnover of 8.5 billion euros.
The show will occupy 6 pavilions, with over 300 exhibitors presenting more than 600 vehicles. Among the novelties are compact 4x4 vans up to 3.5 tons, drivable with a category B license, as well as systems for controlling the camper via smartphone. The program includes BikeUp Travel Days zones for cycling tourism, routes and meetings, cooking workshops, and performances by Italian cultural figures such as Elodie and Fabio Volo.
At booth H010 in pavilion 2, the magazine PleinAir and the PLEINAIRCLUB club will present subscriptions, partner promotions, and novelties, including Enecom photovoltaic panels and LocoMeal soups by chef Lorenzo Cogo.
