From September 12 to 20, Parma will host Salone del Camper, the major exhibition of motorhomes and campers. The event expects over 107,000 visitors and 310 exhibitors across 110,000 sq m, showcasing more than 600 vehicles.
Organizers highlight three key trends in modern open-air tourism: nature, sports, and cycling tourism. In 2024, Italy welcomed over 215,000 wellness-focused travelers, 475,000 green tourism enthusiasts, and about 130,000 pilgrims.
In 2025, the open-air sector in Italy reached 74 million overnight stays and €8.5 billion turnover. Cycling tourism alone generated 49 million overnight stays and €6 billion in economic impact.