Winnebago Controls Costs While Awaiting Improved Dealer Sentiment
Winnebago is managing expenses as it waits for dealer sentiment to recover. Since acquiring Grand Design in 2016, its North American towable market sh...
Winnebago is managing expenses as it waits for dealer sentiment to recover. Since acquiring Grand Design in 2016, its North American towable market share rose from under 2% to about 10%, while Thor and Forest River hold roughly 80% combined. In fiscal 2025, towables accounted for 44% of revenue (up from 9% in fiscal 2016), and marine (Chris-Craft, Barletta) contributed 13%. Management targets non-RV revenue at 15–20% of total sales.