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HRF: mobile tourism is a major income source for Swedish destinations

11.09.2026 17:31 1 min 1 source РУС
Mynewsdesk SWE
HRF: mobile tourism is a major income source for Swedish destinations
Original source: Mynewsdesk

A seminar at the Elmia Husvagn Husbil trade fair in Jönköping addressed how motorhome and caravan tourism can boost local consumption. According to HRF's 2026 owner study, the average family spends 1,087 Swedish kronor per overnight stay, including camping fees, restaurants, retail and fuel. HRF plans to develop a destination checklist and launch three pilot projects, with results to be evaluated after the summer 2027 season.

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HRF: mobile tourism is a major income source for Swedish destinations

11.09.2026 Mynewsdesk SWE Original source

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Updated: 12.09.2026

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On September 10, Elmia in Jönköping will host a seminar titled 'Mobile Living as Destination Development', organized by the Swedish Caravan and Motorhome Industry Association (HRF). The event will discuss how campsites and motorhome parking areas can evolve from mere parking spots into strategic parts of destination infrastructure. HRF surveys show that 59% of Swedes have vacationed with a caravan or motorhome, with average family spending estimated at 1,087 Swedish kronor per overnight stay. The seminar is free, and journalists are invited to attend and request interviews.

According to a Sifo survey commissioned by Forsbergs Fritidscenter, 66% of Swedes either already travel on wheels or are willing to try — the highest level since measurements began. New registrations of motorhomes and caravans increased by 61.4% in the first four months of 2026 compared to the same period last year. The main reasons for choosing this type of holiday are freedom to travel anywhere (77%), opportunity for various activities (39%), and affordability (28%).

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At around 7 a.m. on Saturday, a motorhome owner in southern Visby discovered that a window of her vehicle was open. According to police on Gotland, two males had broken the window and gone to sleep inside. When police arrived, only a 16-year-old remained at the scene. A report was filed for unlawful intrusion and criminal damage; the second suspect was still unidentified on Saturday morning.

The Elmia Husvagn Husbil 2026 exhibition runs from 9 to 13 September in Jönköping. On Friday 11 September, the fair is open from 10:00 to 18:00, and an adult ticket costs 195 kronor online plus a service fee or 245 kronor on site. Motorhomes and caravans are on display, along with accessories, travel talks and family activities. A multi-day ticket is required to attend evening dances or Oktoberfest.

Johan Lindell, 40, succeeded his father Johnny as CEO of Vinslövs fritidscenter on 1 July. The succession had long been planned: 11 years ago, his father called Johan, who had completed military service, studied to become a business economist and worked for five years at Länsförsäkringar in Kristianstad. The company sells motorhomes and caravans.

Bergholm Försäljning AB has appointed Tenhult Fritidscenter as a new Knaus dealer. The cooperation starts immediately and covers both motorhomes and caravans. Tenhult Fritidscenter is located in Jönköping Municipality and has modern premises with exhibition space and a full workshop. Sales begin at the Elmia Husvagn Husbil show, currently taking place in Jönköping.

The autumn season offers opportunities to use caravans and motorhomes and to purchase them. According to Dags Husvagnscenter, autumn clearance means around 20–25 vehicles are sold with autumn offers, while new 2027 models arrive. Among the new models is the Knaus Nordwind, a new caravan series adapted for Nordic conditions. On 19–20 September the centre holds a weekend with campaigns and open viewings. Autumn also concludes the company's 40th anniversary.

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