Mobile living as destination development

Annika and Claes-Ove Asp from Borås intend to sell their villa and buy a larger, more luxurious motorhome than their current one to live in permanently. The couple have visited the motorhome and caravan show at Elmia in Jönköping since 1987 and bought their first motorhome in 2003. The Elmia Husvagn Husbil show is taking place this week and is expected to attract up to 35,000 visitors; the halls feature new models ranging from small caravans priced at a few hundred thousand kronor to motorhomes costing 10–15 million kronor.

At the Elmia motorhome show in Jönköping, opening on September 9, Midland, together with Husbilskompisar and Sunlux, will organize contests. Visitors can test their reaction speed at the Midland booth and receive a 20% discount on autumn oil changes and fuel system treatment. Injector Cleaner and Water Remover products will be sold at the booth for 100 kronor per bottle.

According to the HRF 2026 survey, 43% of Generation Z in Sweden are open to caravan holidays, and 24% have actively considered it in the past two years. Comfort (71%) and price (66%) are key factors. Many beginners start by renting or buying a used caravan: three out of four current owners bought their first caravan second-hand. The Paninder family from Helsingborg, who began with a borrowed caravan, now spends 60–80 nights a year in their caravan.

Kabe has introduced the Imperial 630 TDL FK for the 2027 model year, a luxury caravan with an unusual layout: the kitchen is at the front, the living area in the middle, and the bedroom at the rear. It measures 8.50 m in length, 2.50 m in width, and 2.78 m in height, with a permissible gross weight of 2,300 kg and a base price of 93,495 euros. The caravan features a hybrid induction hob, oven, microwave, 167-liter compressor refrigerator, Alde Compact 3000 central heating, AGS II Pro underfloor heating, and a Dometic FreshJet FJX7 2600 air conditioner.

A fire broke out in a caravan in Hudiksvall. Preliminary reports indicate no crime is suspected.

In Djurås, Gagnef municipality, a caravan owned by Birgitta and Sune Westman, parked in the same spot since 1987, was broken into twice this summer. The first break-in occurred in early July, the second last week; in both cases the window was smashed, but nothing was stolen. After the second incident, the owners installed a surveillance camera, plan to add a gate, and have filed a police report.