Motorhome owner finds sleeping strangers on Gotland

A seminar at the Elmia Husvagn Husbil trade fair in Jönköping addressed how motorhome and caravan tourism can boost local consumption. According to HRF's 2026 owner study, the average family spends 1,087 Swedish kronor per overnight stay, including camping fees, restaurants, retail and fuel. HRF plans to develop a destination checklist and launch three pilot projects, with results to be evaluated after the summer 2027 season.

The Elmia Husvagn Husbil 2026 exhibition runs from 9 to 13 September in Jönköping. On Friday 11 September, the fair is open from 10:00 to 18:00, and an adult ticket costs 195 kronor online plus a service fee or 245 kronor on site. Motorhomes and caravans are on display, along with accessories, travel talks and family activities. A multi-day ticket is required to attend evening dances or Oktoberfest.

Johan Lindell, 40, succeeded his father Johnny as CEO of Vinslövs fritidscenter on 1 July. The succession had long been planned: 11 years ago, his father called Johan, who had completed military service, studied to become a business economist and worked for five years at Länsförsäkringar in Kristianstad. The company sells motorhomes and caravans.

Bergholm Försäljning AB has appointed Tenhult Fritidscenter as a new Knaus dealer. The cooperation starts immediately and covers both motorhomes and caravans. Tenhult Fritidscenter is located in Jönköping Municipality and has modern premises with exhibition space and a full workshop. Sales begin at the Elmia Husvagn Husbil show, currently taking place in Jönköping.

The autumn season offers opportunities to use caravans and motorhomes and to purchase them. According to Dags Husvagnscenter, autumn clearance means around 20–25 vehicles are sold with autumn offers, while new 2027 models arrive. Among the new models is the Knaus Nordwind, a new caravan series adapted for Nordic conditions. On 19–20 September the centre holds a weekend with campaigns and open viewings. Autumn also concludes the company's 40th anniversary.

Annika and Claes-Ove Asp from Borås intend to sell their villa and buy a larger, more luxurious motorhome than their current one to live in permanently. The couple have visited the motorhome and caravan show at Elmia in Jönköping since 1987 and bought their first motorhome in 2003. The Elmia Husvagn Husbil show is taking place this week and is expected to attract up to 35,000 visitors; the halls feature new models ranging from small caravans priced at a few hundred thousand kronor to motorhomes costing 10–15 million kronor.