Italy: Outdoor tourism boom at €8.5 billion
In 2025, Italy's outdoor tourism market reached €8.5 billion, with 74 million overnight stays (+3.3% vs 2024). New motorhome and caravan registrations...
In 2025, Italy's outdoor tourism market reached €8.5 billion, with 74 million overnight stays (+3.3% vs 2024). New motorhome and caravan registrations hit 7,936 units (+10.56%), nearly 18 times the EU average. The 17th Salone del Camper will be held in Parma from September 12–20, 2026, featuring compact camper vans (40% of the market) and premium models with home automation.