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In Brief
Italy's motorhome and caravan industry is valued at €8.5 billion. In 2025, the market grew by 10.56%, nearly 18 times the European average. The Salone del Camper exhibition will be held in Parma from September 12 to 20, 2026.
The Italian motorhome and caravan industry is valued at €8.5 billion. Its growth rate is 18 times the European average, despite macroeconomic uncertainty. In 2025, the Italian recreational vehicle market grew by 10.56%, with 7,936 new registrations.
From September 12 to 20, 2026, Parma will host Italy's largest motorhome and caravan exhibition — Salone del Camper – Caravan Accessori Percorsi e Mete. In 2025, the event attracted over 107,000 visitors and featured more than 600 vehicles. The outdoor market, including direct and indirect revenues, is estimated at €8.5 billion.
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The manufacturing and tourism sector related to motorhomes and caravans in Italy is valued at 8.5 billion euros. Its growth rate is 18 times higher th...
The manufacturing and tourism sector related to motorhomes and caravans in Italy is valued at 8.5 billion euros. Its growth rate is 18 times higher than the European average, despite macroeconomic uncertainty in the region.
The Camper – Caravan Accessori Percorsi e Mete Salon will take place in Parma from September 12 to 20, 2026. In 2025, the event attracted over 107,000...
The Camper – Caravan Accessori Percorsi e Mete Salon will take place in Parma from September 12 to 20, 2026. In 2025, the event attracted over 107,000 visitors and featured more than 600 vehicles. The Italian motorhome market grew by 10.56% in 2025, a rate nearly 18 times higher than the European average.
The largest Italian exhibition of motorhomes and caravans will take place in Parma from September 12 to 20, 2026. The Italian recreational vehicle mar...
The largest Italian exhibition of motorhomes and caravans will take place in Parma from September 12 to 20, 2026. The Italian recreational vehicle market is the most dynamic in Europe, with 7,936 new registrations in 2025, a growth rate 18 times higher than the European average. The outdoor market, including direct and indirect revenue, is estimated at 8.5 billion euros.
The Salone del Camper, Italy's largest exhibition for motorhomes and caravans, will take place in Parma from September 12 to 20, 2026. The outdoor tou...
The Salone del Camper, Italy's largest exhibition for motorhomes and caravans, will take place in Parma from September 12 to 20, 2026. The outdoor tourism sector involving such vehicles is valued at 8.5 billion euros, with the Italian market leading in Europe.
Updated: 13.06.2026
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Italy's motorhome market is worth €8.5 billion, with over 50% of users under 35. Registrations rose 10.56% in 2025, and the Parma fair will showcase over 600 vehicles.
Italy
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The 17th Salone del Camper will be held in Parma from September 12–20, 2026. In 2025, Italy registered 7,936 new motorhomes and caravans — a 10.56% increase, nearly 18 times the European average (+0.6%).
The 17th edition of the Camper, Caravan, Accessories, Routes and Destinations Salon will be held in Parma from September 12 to 20, 2026. The event, organized in collaboration with the Caravan and Camper Manufacturers Association (APC), serves as a key meeting point for the outdoor tourism sector.
Italian manufacturer Laika has introduced the new Ecovip Titanio motorhome series, built on the Fiat Ducato chassis. The models feature a grey-toned exterior, eco-leather and walnut veneer interior, and the MyLaika SCU system for remote control via app. The layout includes two sleeping areas, a kitchen with Fenix countertop, and high-density XPS insulation suitable for cold climates.
Italy
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Former councillor Elena Marin and the local Lega branch report a shortage of waste bins, toilets, and green space maintenance at the camper area on Via del Marchesato, 16, reducing its appeal to tourists.
A new motorhome parking area has been completed in Lambioi, Belluno. The facility accommodates 12–14 vehicles with a maximum stay of 48 hours. It includes toilets, showers, and dedicated columns for electricity and water. Management will be handled by Bellunum.
The municipality of San Severino Marche has reintroduced paid parking on the Canfaito plateau during peak tourist periods. A daily fee of €5 will apply to cars, motorhomes, and camper vans on selected dates in August, October, and November. The measure aims to reduce littering and damage, as well as to protect the local ecosystem. Motorcycles and vehicles for disabled persons are exempt.
The PATT Pinzolo group submitted motion 05-2026 regarding the creation of a motorhome parking area in Alta Rendena. The document is under review by local authorities. Details of the proposal have not been disclosed.
On the Castelluccio di Norcia plateau, cars and motorhomes will be banned on weekends from June 20-21 to mid-July. Visitors must use parking lots and shuttle buses. The measure aims to protect the ecosystem and distribute tourist flow evenly.
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