From 12 to 20 September 2026, the Fiere di Parma exhibition centre will host Salone del Camper – Italy's largest show dedicated to motorhomes, caravans, accessories and open‑air tourism. Tickets are available online on the official website.
Organisers have unveiled four gastronomic itineraries for motorhome travel through Friuli Venezia Giulia, Emilia‑Romagna, Tuscany and Calabria. The routes include visits to local producers, tastings and stops at little‑known locations.
Key industry figures
- The Italian recreational vehicle market grew by 10.56% in 2025, nearly 18 times the European average.
- 7,936 new motorhomes were registered in 2025.
- The outdoor market (direct and indirect revenue) is estimated at 8.5 billion euros.
- Open‑air tourism in Italy exceeded 74 million overnight stays in 2025.
- The 2025 edition of the show attracted over 107,000 visitors and featured more than 600 vehicles.