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Caravanning market study reveals new challenges and shifting demographics

17.01.2026 19:04 1 min 1 source
CamperStyle.de DEU
Caravanning market study reveals new challenges and shifting demographics
Original source: CamperStyle.de

The 'Focus Caravaning' study, presented at the CMT trade show in Stuttgart, highlights key trends in the motorhome and caravan market. The target audience is getting younger, average holiday spending has risen to €2,800, and demand for infrastructure and sustainability is increasing. Meanwhile, retailers face rising costs and margin pressure.

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Aggregated by OpenVan.camp from the public sources listed below, with AI-assisted translation and summary. We always link to the original source. Machine translation may differ from the original -- check the source for important details. Images and content remain the property of their respective owners. Copyright information

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Caravanning market study reveals new challenges and shifting demographics

17.01.2026 CamperStyle.de DEU Original source
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The 'Focus Caravaning' study, presented at the CMT trade fair in Stuttgart, highlights key shifts in the German caravanning market. The target audience is getting younger, average spending on main holidays has risen to €2,800, and demand for infrastructure and sustainability is increasing. Meanwhile, retailers face shrinking margins and rising operational costs.

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