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Caravanning market study reveals new challenges and shifting demographics

17.01.2026 19:04 1 min 1 source РУС
CamperStyle.de DEU
Caravanning market study reveals new challenges and shifting demographics
Original source: CamperStyle.de

The 'Focus Caravaning' study, presented at the CMT trade show in Stuttgart, highlights key trends in the motorhome and caravan market. The target audience is getting younger, average holiday spending has risen to €2,800, and demand for infrastructure and sustainability is increasing. Meanwhile, retailers face rising costs and margin pressure.

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