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Caravanning Market Study Reveals New Challenges and Shifting Demographics

17.01.2026 11:00 1 min 1 source РУС
CamperStyle.de DEU
Caravanning Market Study Reveals New Challenges and Shifting Demographics
Original source: CamperStyle.de

The 'Focus Caravaning' study, presented at the CMT trade fair in Stuttgart, highlights key shifts in the German caravanning market. The target audience is getting younger, average spending on main holidays has risen to €2,800, and demand for infrastructure and sustainability is increasing. Meanwhile, retailers face shrinking margins and rising operational costs.

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