Caravanning Market Study Reveals New Challenges and Shifting Demographics
The 'Focus Caravaning' study, presented at the CMT trade fair in Stuttgart, highlights key shifts in the German caravanning market. The target audienc...
The 'Focus Caravaning' study, presented at the CMT trade fair in Stuttgart, highlights key shifts in the German caravanning market. The target audience is getting younger, average spending on main holidays has risen to €2,800, and demand for infrastructure and sustainability is increasing. Meanwhile, retailers face shrinking margins and rising operational costs.