Following the release of the road movie 'North of the Tropic of Cancer' in summer 2025, Hotan Prefecture in Xinjiang recorded an increase in tourist arrivals. Since the premiere, the region received 8.33 million visitors, up 14.53% year-on-year, with total tourist spending reaching 5.25 billion yuan, a rise of 16.07%. The film crew, together with industry associations, launched a ticket-stub loyalty program offering discounts on motorhome rentals. Industry analysts expect the initiative to generate a 10–20% revenue increase for participating companies.
OpenVan.campβ
World of motorhomes — here
OpenVan.campβ
World of motorhomes — here
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