During China's holiday period, demand for motorhome rentals rose while the average daily rate fell by about 33% year-on-year to 1,000 yuan. According to CCTV, the national average rental price dropped by 20–30%. Vehicles in popular cities including Beijing, Hangzhou, Nanjing, Chengdu and Urumqi were largely booked out. Industry challenges include insufficient campsite infrastructure, hidden fees and incomplete regulations.