The release of the film 'North of the Tropic of Cancer' has led to a surge in RV travel in China. The movie was shot in nine regions, including Tibet, Xinjiang, and Qinghai, showcasing landscapes that viewers now want to see in person.
Under the 'ticket economy' promotion, viewers received discounts on RV rentals, which is projected to increase partner companies' revenues by 10–20%. In Hotan Prefecture (Xinjiang), where filming took place, tourist numbers rose by 14.53% to 8.34 million (according to another source, 833.94 million visits), and spending increased by 16.07% to 5.25 billion yuan. Local authorities have launched themed routes combining natural attractions with cultural events.