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Film 'North of the Tropic of Cancer' Drives RV Demand in China

05.08.2026 09:11 1 min 2 sources РУС
ctnews.com.cn ZHO + 1 more
Film 'North of the Tropic of Cancer' Drives RV Demand in China

In Brief

The 2025 film 'North of the Tropic of Cancer' has boosted RV travel in China. Viewers rent RVs to follow filming routes, and a ticket-plus-rental promotion is expected to raise partner revenues by 10–20%.

The release of the film 'North of the Tropic of Cancer' has led to a surge in RV travel in China. The movie was shot in nine regions, including Tibet, Xinjiang, and Qinghai, showcasing landscapes that viewers now want to see in person.

Under the 'ticket economy' promotion, viewers received discounts on RV rentals, which is projected to increase partner companies' revenues by 10–20%. In Hotan Prefecture (Xinjiang), where filming took place, tourist numbers rose by 14.53% to 8.34 million (according to another source, 833.94 million visits), and spending increased by 16.07% to 5.25 billion yuan. Local authorities have launched themed routes combining natural attractions with cultural events.

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Story sources

Film 'North of the Tropic of Cancer' Boosts Motorhome Tourism in China

05.08.2026 ctnews.com.cn ZHO Original source

Film 'North of the Tropic of Cancer' boosts motorhome travel in China

05.08.2026 m.sohu.com ZHO Original source

CN China — fuel prices

Updated: 19.09.2026

RON 92

$1.24 /l

CNY8.29 · €1.08/l

46 of 167

cheaper than 73% of countries

RON 95

$1.31 /l

CNY8.79 · €1.14/l

24 of 101

cheaper than 77% of countries

RON 98

$1.54 /l

CNY10.32 · €1.34/l

12 of 28

cheaper than 61% of countries

Diesel

$1.19 /l

CNY7.98 · €1.04/l

42 of 166

cheaper than 75% of countries

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On June 19, China's first motorhome travel film 'North of the Tropic of Cancer' was released. One of the main vehicles in the movie is an off-road motorhome of the 'Amdiro' brand, produced by Zhejiang Ruiye from Changxing. The film was shot across nine provinces and regions, including Tibet, Xinjiang, and Qinghai, in high-altitude and desert conditions. Company representatives noted that the filming served as a real test of the motorhome's features, including its winch, suspension, and insulation. The film also reflects the growing domestic demand for motorhomes in China.

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China's Ministry of Culture and Tourism, National Development and Reform Commission, Ministry of Ecology and Environment and other departments issued measures to stimulate motorhome consumption. The document encourages new energy motorhomes, requires campsite siting to comply with farmland protection and ecological red lines, and promotes leave-no-trace camping. According to a report by the China Association of Automobile Manufacturers, sales of self-propelled motorhomes exceeded 20,000 units for the first time in 2025, while sales of new energy motorhomes for long-distance travel rose 229% year-on-year.

Chinese outlet Sina published a selection of four three-day motorhome routes tested in August–September 2026. The budget ranges from 500 to 2,500 yuan per vehicle depending on the route. The routes cover Beijing suburbs, Bashang grasslands, the area around Taihu Lake and Longhu Mountain. Each includes campsites with electricity and water, as well as limitations: no facilities at wild sites and booking required 3–14 days in advance.

China's State Council has forwarded a 10-department document titled "Measures to Promote Motorhome Consumption," containing nine policy points. Mandatory scrappage is removed for small and micro non-commercial motorhomes, aligning their service life with passenger cars; for rental motorhomes the limit rises from 15 to 25 years, and for residential trailers from 15 to 20 years. Local authorities are encouraged to build dedicated motorhome parking areas, while expressway service areas are to provide water, electricity and waste disposal. A C6 driving licence category is to be added, alongside new safety standards and support for new-energy models.

China's State Council has forwarded a document titled "Several Measures to Promote Motorhome Consumption," prepared by the Ministry of Culture and Tourism and nine other departments. The document outlines nine measures covering campground construction, tourism product supply, and rental services. According to the RV division of the China Association of Automobile Manufacturers, sales of campers for short trips rose 85.61% year-on-year in 2025, while sales of new energy motorhomes for long-distance travel increased 229%. The measures are expected to expand campground infrastructure and stimulate consumption in the sector.

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