Chikazawa Lace Shop to tour Japan in a caravan
The Chikazawa Lace Shop from Motomachi is launching a mobile shop project, traveling across Japan in a caravan starting August 30. The first stop will...
The Chikazawa Lace Shop from Motomachi is launching a mobile shop project, traveling across Japan in a caravan starting August 30. The first stop will be Omiya. A departure ceremony with a prayer for road safety was held on August 21 at Motomachi Itsukushima Shrine. The caravan, decorated in the brand's signature lace pattern, was built by Wayne's Toyota Kanagawa, with tires provided by Yokohama Rubber. Exclusive handkerchiefs and popular lace tote bags will be sold. The initiative marks the brand's 125th anniversary and aims to offer customers a shopping experience that cannot be replicated online. The main Motomachi store is temporarily operating from a different location due to renovations, with the reopening scheduled for September 9.