Trigano Group has launched Atom, a new UK camper brand. Sales are handled directly by Atom, while physical partners remain involved in viewing, handover and warranty work. The initial line-up comprises four versions based on the Volkswagen Crafter: the Atom 600B and 600G, both around six metres long and designed for two people, each available in Core and Element trims. Production takes place at Auto-Trail in Grimsby, Lincolnshire. The UK starting price is £61,940; a temporary launch price from £59,950 was also quoted. Orders are being taken in the UK only, with no European launch announced.