THOR Industries has announced a strategic evolution of its North American operating model. The company will form two RV groups: one led by the president of Jayco (including Jayco, Entegra, Open Range, Heartland and Tiffin Motorhomes), and another led by the president of Thor Motor Coach (including Thor Motor Coach, Keystone, Dutchmen and Crossroads). Airstreamⓘ and KZ will continue to operate independently. The restructuring aims to improve competitiveness through synergy and process optimization amid dealer consolidation and shifting consumer expectations.
In Brief
The world's largest RV maker THOR Industries is reorganizing its North American operations. Most brands will be split into two groups, while Airstream and KZ remain independent.