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Interview with Zhou Zicheng, President of the Automotive Culture and Tourism Branch of the China Cultural Industry Promotion Association, on the Rise of Camper Vans and New Trends in Automotive Tourism Consumption

04.12.2025 08:00 1 min 1 source
m.thepaper.cn ZHO

The rise of camper vans reflects a shift in consumer demand towards affordable, short-trip experiences, while the broader automotive tourism industry is transitioning from niche to scaled development. Key challenges include fragmented policy implementation, a lack of unified standards for campsite certification and route planning, and insufficient charging infrastructure in western counties. Industry efforts focus on integrating AI technology into vehicles and campsites, developing themed travel routes, and promoting 'campsite+' models that combine with agriculture and intangible cultural heritage to increase value.

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Interview with Zhou Zicheng, President of the Automotive Culture and Tourism Branch of the China Cultural Industry Promotion Association, on the Rise of Camper Vans and New Trends in Automotive Tourism Consumption

04.12.2025 m.thepaper.cn ZHO Original source

🇨🇳 China — fuel prices

Updated: 25.07.2026

92号汽油

$1.10 /l

CNY7.42 · €0.96/l

35 of 140

cheaper than 76% of countries

95号汽油

$1.17 /l

CNY7.92 · €1.03/l

16 of 94

cheaper than 84% of countries

98号汽油

$1.35 /l

CNY9.12 · €1.18/l

9 of 24

cheaper than 67% of countries

柴油

$1.04 /l

CNY7.06 · €0.92/l

28 of 141

cheaper than 81% of countries

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86
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81
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An industry expert discusses the shift in China's automotive tourism sector, driven by policy support and changing consumer preferences. The market is moving from heavy-asset motorhomes to more affordable camper vans, with prices around 100,000–200,000 yuan, about one-third the cost of traditional models. Key challenges include fragmented policy implementation and insufficient charging infrastructure in western counties, where coverage is below 30%. The industry is focusing on integrating technology and culture, developing themed travel routes, and promoting 'campground+' models to combine tourism with agriculture and local heritage.

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