The Rise of Camper Vans Reveals New Trends in Automotive Cultural Tourism Consumption
An industry expert discusses the shift in China's automotive tourism sector, driven by policy support and changing consumer preferences. The market is...
An industry expert discusses the shift in China's automotive tourism sector, driven by policy support and changing consumer preferences. The market is moving from heavy-asset motorhomes to more affordable camper vans, with prices around 100,000–200,000 yuan, about one-third the cost of traditional models. Key challenges include fragmented policy implementation and insufficient charging infrastructure in western counties, where coverage is below 30%. The industry is focusing on integrating technology and culture, developing themed travel routes, and promoting 'campground+' models to combine tourism with agriculture and local heritage.