In 2025, Italy registered 7,936 new motorhomes, an increase of 10.56% over the previous year. The growth of the Italian market was nearly 18 times the European average (+0.6%). Italy is also the third-largest producer and the second most popular tourist destination for owners of such vehicles in Europe.
Additional data
The Italian motorhome industry shows steady growth, especially in Tuscany. The International Motorhome Show in Parma in September attracted over 107,000 visitors and 320 exhibitors.