According to an Assocamp survey conducted in June 2026 among 52 dealers, campers are becoming a major alternative to traditional holidays. 57.7% of respondents said campers compete with hotels and resorts, and 38.5% with second homes. The main audience is couples aged 50–65 (55.8%) and families aged 35–50 (44.2%). Key advantages: no fixed schedule (65.4%), the ability to travel with pets and sports equipment (48.1%), and savings amid rising traditional accommodation costs (32.7%). 90.4% of dealers offer rentals, and 70.8% believe many future buyers first try a camper through rental.
New trend: young renters
In Italy, more than 50% of motorhome renters are aged 25–34. This is changing the market: demand is growing for compact campers and short trips (4–6 days), as well as rental services instead of purchase. Booking volume has grown by more than 480% since 2020, and Italy's motorhome fleet has increased by 10% over the past year.