Over the past two years, a wave of new brands has entered the electric motorhome market in China and abroad, often founded by teams with backgrounds at technology or automotive companies. According to an industry review, most of these teams focus on fundraising and smart-feature branding rather than on chassis safety, load capacity and power management. New Gonow (新吉奥) developed its Motan dedicated electric motorhome chassis platform ahead of the current boom. Industry observers expect a market shakeout within the next 1 to 3 years, with manufacturers that control dedicated chassis technology and mature production systems gaining an advantage.