Chinese motorhomes secure overseas orders leveraging industrial advantages

In summer 2025, the Baili Dujuan motorhome campsite in Bijie, Guizhou province, hosted 728 vehicles and over 1,300 long-stay visitors. Some turned to on-site commerce: Shi Lanchun from Jiaxing sold homemade Jiaxing zongzi from her motorhome. Monthly utility costs exceeded 2,000 yuan, while daily revenue topped 1,000 yuan. The campsite provides water and electricity at each pitch.

China's State Council circulated a notice from ten departments, including the Ministry of Culture and Tourism, on measures to boost motorhome consumption. The document optimizes registration, scrappage and driver training. For small and micro non-commercial motorhomes, the mandatory retirement age is removed, aligning their service life with that of passenger cars. For rental small and micro motorhomes, the service life is extended from 15 to 25 years, and for caravans from 15 to 20 years.

Ten Chinese government departments issued measures to boost motorhome and caravan consumption. Mandatory scrappage is abolished for small and micro non-commercial motorhomes, while the service life for rental motorhomes is extended from 15 to 25 years and for caravans from 15 to 20 years. The plan includes building parking and campsites, expanding C6 licence test centres and providing financial support.

China's Ministry of Culture and Tourism and nine other central government departments, with State Council approval, issued a guideline to develop motorhome tourism and unlock consumption in the sector. The measures cover the entire industry chain, from manufacturing and registration to parking, campgrounds, rentals, insurance and tourism promotion. The service life for small and mini self-propelled motorhomes used for rental is extended from 15 to 25 years; for caravan trailers, from 15 to 20 years. Regions are encouraged to develop motorhome routes, build centralized parking areas and equip parking lots with water, charging and sewage disposal services.

The State Council General Office circulated a notice from ten departments, including the Ministry of Culture and Tourism, supporting consumption related to motorhomes. Travel companies are encouraged to bundle motorhome sales, rentals and trip services into customised products, and to develop scenic driving routes with parking and camping areas. Local support measures such as campsite construction, road infrastructure and consumer subsidies are expected. Analysts say the policy is positive in the long term for motorhome manufacturers, parts suppliers and the camping tourism sector, but given the small market size, the short-term effect is likely limited to investor interest.

China's Ministry of Natural Resources, Ministry of Culture and Tourism, and National Forestry and Grassland Administration issued guidelines to optimize resource allocation for tourism development. Under the document, simple motorhome campsites offering pitches, water, electricity and waste disposal can be managed under existing land categories if they do not affect tree growth or use hard surfacing. Service areas and rest stops may also be placed outside urban development boundaries. In June, the Ministry of Culture and Tourism reported that self-driving trips accounted for 77.4% of all tourist travel. The country currently has 28 5C-grade and 51 4C-grade high-quality motorhome campsites.