Esterel Caravaning Celebrates 50 Years of Independence and Success in the Var
Esterel Caravaning, founded in 1974 on 12 hectares of scrubland in the Esterel massif, is celebrating its 50th anniversary. The independent family bus...
Esterel Caravaning, founded in 1974 on 12 hectares of scrubland in the Esterel massif, is celebrating its 50th anniversary. The independent family business, led by Aurore Laroche for over 31 years, has become a leading European campsite in the premium outdoor hospitality sector. The final celebration, the 'White Night', is scheduled for August 17, 2026. The campsite, located in a Natura 2000 area, has been awarded annually since 2017 by industry bodies in Germany, the Netherlands, and the UK. It reports a 50% customer retention rate, double the market average, and attracts visitors from over 30 countries, accounting for 61% of its occupancy. The site features 280,000 planted plants, 100% solar-powered outdoor lighting, and a carbon-positive footprint: 58 tonnes of CO2 emitted versus 8,400 tonnes sequestered by vegetation.
