Key facts
- Dates: 12–20 September 2026.
- Venue: Fiere di Parma, Parma, Italy.
- Area: over 110,000 sq m, 5 pavilions, 4 thematic zones.
- Exhibitors: over 310 from 22 countries; vehicles: around 600.
- Organiser: Fiere di Parma in cooperation with the APC association.
- More than 100,000 visitors are expected over nine days.
Tickets and parking
- Admission: €10 on weekdays, €12 on weekends, weekend pass €20, children 6–12 €5.
- Parking: €10 per day; overnight pitches with electricity €30 per day; 300 pitches with electricity at €18 per day.
- Shuttle from camper parking to entrances: €2 per ride.
Programme
The event includes meetings, lectures, sports activities, cooking shows and workshops. Among participants are nine-time motocross world champion Tony Cairoli and climber Hervé Barmasse. Four gastronomic routes for motorhomes will be presented across Friuli-Venezia Giulia, Emilia-Romagna, Tuscany and Calabria. Opening on 12 September at 13:15 in the Barilla hall.
Participants and market
The Basilicata tourism agency (Apt Basilicata) is presenting the region to visitors interested in motorhome travel; Basilicata has 53 stops and pitches in camping villages. According to APC, registrations rose 14.96% in the first quarter of 2026 — nearly twice the European average. Italian open-air tourism is approaching 68.4 million overnight stays and €5.12 billion in direct spending. As of the end of August in the 2025–2026 season, motorhome registrations in Italy rose 4.95% against a stable European market. Italy ranks third among motorhome manufacturers in Europe after Germany and France, exporting more than 80% of its output; Europe has more than 6.5 million motorhomes and caravans. According to a survey, 69% of respondents named freedom to explore as the key factor when choosing this type of holiday.
