Italian motorhome market continues to grow
Open-air tourism in Italy shows steady growth, with the market reaching €8.5 billion. In 2025, new motorhome registrations rose by 10.56%, and used ve...
Open-air tourism in Italy shows steady growth, with the market reaching €8.5 billion. In 2025, new motorhome registrations rose by 10.56%, and used vehicle transfers increased by 6.05%, totaling over 44,000 units. However, rising fuel costs, which could add hundreds of euros to annual expenses, are prompting travelers to favor shorter routes. The Salone del Camper will take place in Parma from September 12 to 20.