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Assocamp survey: 70% of Italians plan holidays, but many undecided

05.07.2026 07:08 1 min 2 sources РУС
Affaritaliani.it ITA + 1 more
Assocamp survey: 70% of Italians plan holidays, but many undecided
Original source: Affaritaliani.it

In Brief

Assocamp poll of 52 dealers: 57.7% of new motorhome buyers previously chose hotels, 38.5% second homes. Main motive is freedom of planning (65.4%).

According to a survey by the Assocamp association, conducted among 52 dealers, 57.7% of respondents said that new buyers or renters of motorhomes had previously chosen hotels and holiday villages, while 38.5% had chosen second homes. The main reason cited for this shift is the desire for freedom in trip planning (65.4% of dealers), as well as the possibility of travelling with pets or sports equipment (48.1%).

Technical trends

The key technical trend for 2026 is energy autonomy: 63.5% of dealers note that lithium batteries, inverters and solar panels most often convince clients to exceed their budget. At the same time, 70.6% of dealers with service centres report dangerous DIY modifications to electrical systems by owners.

Summer plans

70% of Italians plan to go on holiday in summer 2026, but more than half have not yet made a final decision due to economic uncertainty and rising prices.

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Story sources

Assocamp survey: 70% of Italians plan holidays, but over half undecided

05.07.2026 Affaritaliani.it ITA Original source

Survey: 57.7% of dealers report shift from hotels to motorhomes

05.07.2026 StartupItalia ITA Original source

IT Italy — fuel prices

Updated: 19.09.2026

Benzina senza piombo 95

$2.49 /l

€2.16 · £1.86/l

154 of 167

pricier than 92% of countries

Benzina 98

$2.68 /l

€2.33 · £2.00/l

92 of 101

pricier than 90% of countries

Benzina 100

$2.74 /l

€2.39 · £2.05/l

26 of 28

pricier than 89% of countries

Gasolio

$2.64 /l

€2.30 · £1.97/l

152 of 166

pricier than 91% of countries

Gasolio premium

$2.83 /l

€2.46 · £2.11/l

40 of 46

pricier than 85% of countries

GPL

$0.86 /l

€0.75 · £0.64/l

25 of 55

cheaper than 56% of countries

Metano

$2.14 /l

€1.86 · £1.60/l

14 of 16

pricier than 81% of countries

Cheapest on the map

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Best regions in the coming days

Piedmont +22°·16 km/h
91
Trentino-South Tyrol +21°·10 km/h
91
Lombardy +22°·17 km/h
90
Friuli Venezia Giulia +22°·21 km/h
89
Tuscany +23°·29 km/h
89
Avoid now
Sardinia +26°·31 km/h
82
Campania +22°·21 km/h
82

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CamperDays and Censuswide surveyed Italians about their summer 2026 travel plans. 86% of respondents choose holidays based on the 'whycation' principle — prioritizing personal meaning over destination. Low-season motorhome rental costs €400–500 per week, rising to €1,200–1,300 in high season. Top destinations: seaside (51%), mountains (18%), long-haul trips outside Europe (16%).

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An analysis of rates and rental conditions for motorhomes in Italy for summer 2026 shows that cost and availability vary significantly by period. The high season is expanding, covering late June and early July, not just August. Renting in early June or September offers savings through lower rates and more flexible terms, including minimum nights and mileage. Key factors are planning, comparing offers, and considering personal schedules.

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