According to an analysis of bookings on the PiNCAMP portal (ADAC, ANWB, TCS) for 2023–2026, European tourists with campers and motorhomes are increasingly choosing cooler destinations and shifting trips to spring and autumn.
Key data
- In July–August 2026, bookings in Northern Europe rose by 15% compared to the previous year, in Central Europe by 6%, while in Southern Europe they fell by 2%.
- Since 2023, demand for camping in Scandinavia during the summer months has increased by 68%.
- France, Italy, Spain, Croatia and Portugal still account for 67% of all bookings during the peak summer season.
Prices (average night cost for a family)
- Switzerland: 55 francs
- Croatia: 67 francs
- Italy: 57 francs
- Norway: 34 francs
- Sweden: 37 francs
The "Coolcation" trend — a conscious choice of cooler regions — has clearly emerged in the data for the first time.