A former bank employee from Galicia, Juan Carlos Roca, took early retirement at 58 and bought a motorhome. Over ten years he has visited more than 60 villages in the Los Pueblos más Bonitos de España network, nearly half of the roughly 125 municipalities currently holding the label. The association, founded in 2010 and officially presented in 2013 with 14 communes, admitted four new villages in 2026, two of them in Galicia. Roca shared his experience with the regional daily La Voz de Galicia in May 2026.