According to an analysis by the online travel distribution association VIR, around 6.7 million people in Germany have taken a camping holiday with a tent, motorhome or caravan in the past three years. Camping is no longer limited to classic campsite stays and appeals to different age groups, especially people aged 30 to 69. More than half travel as couples, 86% with members of their own household. The share of online bookings is also increasing: 72% of trips are booked entirely digitally, compared to almost 30% analog bookings in 2019.