Motorhome configurator check: almost half don't reach the dealer
The digital agency Nabel des Nordens checked the websites of 52 motorhome and caravan brands on 13 August 2026. 34 brands have a real configurator, bu...
The digital agency Nabel des Nordens checked the websites of 52 motorhome and caravan brands on 13 August 2026. 34 brands have a real configurator, but only 18 pass the finished configuration to a dealer. In 16 configurators, the process ends with saving or printing, and the dealer receives nothing. The behavior depends on the configurator software, not the brand. Even when forwarded, the process runs on the manufacturer's domain, and the dealer receives an email rather than a lead in their own system.