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Motorhome tourism in Italy hits record: turnover €8.5 billion

09.06.2026 09:43 1 min 2 sources
ParmaToday ITA + 1 more
Motorhome tourism in Italy hits record: turnover €8.5 billion
© Zazoom Social News

In Brief

The motorhome and camper tourism sector in Italy continues to grow: turnover reached €8.5 billion. New motorhome sales rose 10.56% in 2025, the used market grew 6.05%, with over 44,000 units sold. However, rising fuel prices are prompting travelers to opt for shorter trips.

Motorhome tourism in Italy shows steady growth despite discussions about high prices and overcrowded destinations. The sector's turnover has reached €8.5 billion, confirmed by data from the June 2 holiday bridge.

Key market indicators

  • In 2025, new motorhome sales increased by 10.56%, while the used market grew by 6.05%.
  • A total of over 44,000 units were purchased.

Rising fuel prices could increase annual travel costs by hundreds of euros, leading travelers to reconsider routes in favor of shorter trips.

The Salone del Camper, a key industry event, will take place in Parma from September 12 to 20.

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Story sources

Italian motorhome market continues to grow

01.06.2026 ParmaToday ITA Original source

Camper and open-air tourism sector continues to grow

01.06.2026 Zazoom Social News ITA Original source

🇮🇹 Italy — fuel prices

Updated: 13.06.2026

Diesel

$2.35 /l

€2.04 · £1.76/l

124 of 132

pricier than 93% of countries

Petrol

$2.23 /l

€1.94 · £1.68/l

122 of 134

pricier than 90% of countries

LPG

$0.91 /l

€0.79 · £0.68/l

22 of 48

cheaper than 56% of countries

Cheapest on the map

Popular route

Distance

Fuel cost

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Est. time

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