Camper and open-air tourism in Italy continues to grow. The sector's turnover reached €8.5 billion. In 2025, sales of new motorhomes increased by 10.56%, while the used market grew by 6.05%, with a total of more than 44,000 units purchased. The popularity is confirmed by data from the June 2 holiday bridge.
However, rising fuel prices could add hundreds of euros to annual costs, prompting travellers to opt for shorter routes.
From September 12 to 20, the Salone del Camper, a key industry event, will take place in Parma.