From September 12 to 20, 2026, Parma will host BikeUP Travel Days, a new project integrated into the Salone del Camper exhibition, combining the worlds of cycling and motorhome travel. The program includes free test rides of e-bikes and cargo bikes, Tesla test drives, mechanics and biomechanics courses, and BikeUP Talks on cycle tourism.
On September 19-20, the BikeUP Festival will take place in Cittadella Park with free admission, featuring test rides, workshops, and kids' MTB trails. A 2026 novelty is BikeUP Cargo Days, organized with partner Biga, dedicated to cargo bikes for families and logistics. More than 110,000 visitors are expected.
