Salone del Camper 2026 in Parma drew over 100,000 visitors
The 2026 Salone del Camper in Parma closed on 20 September with 100,000 visitors. 60,000 tickets were purchased online, over 350 exhibitors took part,...
The 2026 Salone del Camper in Parma closed on 20 September with 100,000 visitors. 60,000 tickets were purchased online, over 350 exhibitors took part, and more than 600 recreational vehicles were displayed across five halls covering over 110,000 sq m. 508 journalists, bloggers, YouTubers and influencers were accredited. From 1 September 2025 to 31 August 2026, Italy registered 8,144 new motorhome registrations, up 4.95% year-on-year; campervans accounted for 37.26% of registrations. Italy remains Europe's third-largest motorhome producer after Germany and France, with over 80% of production exported. At the opening, Minister for European Affairs Tommaso Foti said Italy produces around 28,000 motorhomes and caravans annually, employing about 8,000 people directly and indirectly. Tourism Minister Gianmarco Mazzi on 14 September cited a €32 million investment for over 150 projects in 169 municipalities to create 4,375 pitches.