According to an Assocamp survey of 52 dealers, 57.7% of motorhome buyers come from traditional tourism, and 65.4% value the freedom to plan routes and schedules. Demand is mainly for motorhomes, but 32.7% of dealers note growing interest in campers.
Key factors
- Energy autonomy (lithium batteries, solar panels) is the main factor for 63.5% of dealers, often pushing budgets higher.
- Rental remains the main entry into the sector: 90.4% of dealers offer it.
- The main audience is couples aged 50–65 and families.
- Beginners' main fears are maneuvering and parking.