Tips for Seniors on Their First Summer Road Trip

Ten Chinese government departments announced measures to boost motorhome consumption and strengthen the supply of motorhome tourism products. The initiative aims to expand offerings in the camping tourism sector and support related infrastructure.

China's Ministry of Culture and Tourism and nine other departments released measures to promote motorhome consumption. The document supports pilot cities for automotive consumption reform, encourages including motorhome campsites in tourism promotion campaigns, and calls for the phased release of motorhome-friendly destinations. In regions with vehicle purchase restrictions, the focus is to shift from purchase management to usage management.

In Jining District of Ulanqab, Inner Mongolia, five standardized motorhome campsites have been optimized, providing 1,002 parking spaces, 41 camping pitches and 122 charging piles, with water, sewage and sanitation facilities fully upgraded. The campsite at the east hall of the exhibition center, previously without utilities, was connected to water and electricity in early July and completed in early August; it now accommodates 70 motorhomes. During the peak season from mid-June to early September, visitors spend about 10,000 yuan per month. Authorities plan to develop autumn-winter tourism, including ice and snow sports, red tourism and hot springs.

At the Bailidujuan motorhome campsite in Guizhou province, which hosted 728 vehicles and over 1,300 visitors this summer, a motorhome owner from Ningbo known as Mao Mao Jie set up a mobile coffee shop. She arrived in May with her children intending a short stay but remained for three months due to the area's average summer temperature of 19°C. The coffee shop operates daily from 8 a.m., serving mainly fellow campers.

Over summer, a motorhome campsite in Baili-Dujuan (Bijie, Guizhou) hosted 1,300 tourists and 728 vehicles. Some guests set up trading, selling food and goods.

China's State Council circulated a ten-department document to boost motorhome consumption: rental small and micro motorhomes' service life increased from 15 to 25 years, trailers from 15 to 20 years.