New motorhome owner profile: curious and conscious
A survey by Salone del Camper found that over 90% of respondents own a recreational vehicle, and 66% travel within Italy. Three-quarters seek authenti...
A survey by Salone del Camper found that over 90% of respondents own a recreational vehicle, and 66% travel within Italy. Three-quarters seek authentic landscapes, 35% choose small towns versus 17% for art cities. 76% trust facilities with concrete environmental results, and 67% consider sustainability a basic part of the offer. The open-air sector in Italy generates €8.5 billion in turnover, with 20 million holidaymakers in Europe in 2025.
