The RV Industry Association's Winter Travel Intentions survey found that 11.4 million Americans plan to take an RV trip over Thanksgiving and 11.2 million over Christmas. Cairn Consulting conducted the online survey in October 2026 among 1,208 US residents, with an additional oversample of 600 RVers. Affordability was the leading reason for choosing an RV trip, cited by 63% of respondents, and 69% plan to bring pets. Among Millennials travelling outside the main holidays, 32% plan to go by RV, the same share as by plane. The association values the RV industry at $159 billion.
