Jorge “Tata” Varela, founder and CEO of advertising agency Humo Rojo, has covered about 27,000 km across Argentina and Chile over eight months while working from a 15-square-metre motorhome. He continues to run the agency remotely and advises small businesses, including a family hat workshop in Mendoza and a 67-year-old oenologist launching her own wine. Varela, who has 35 years in advertising, calls the project “Ir & Venir” and has no set return date.