According to an ADAC evaluation, Schleswig-Holstein has become the most popular camping region among German tourists, overtaking Bavaria. Ten campsites from the state were included in the top 100 most sought-after in Europe, twice as many as in the previous year. Three of them made it into the top ten, including Camping- und Ferienpark Wulfener Hals on Fehmarn, which took first place.
In 2025, about 5.5 million overnight stays were registered in the state, 2% more than the year before. Italy also performed strongly in the ADAC ranking.