China introduces measures to boost motorhome consumption

Changan has unveiled the Fengjing motorhome, measuring nearly 6 metres long, 2.17 metres wide and 3.04 metres high. The model features a 2.0T petrol engine, automatic transmission and all-wheel drive. Production is limited to 800 units per year, with delivery starting 35 working days after payment. The motorhome is manufactured in China, comes in white, and is sold new with warranty and after-sales service.

China's State Council has circulated a notice from 10 departments, including the Ministry of Culture and Tourism, on measures to boost motorhome consumption. The document calls for expanding motorhome campgrounds, running consumption promotion campaigns and supporting new formats such as motorhome camping. Against this backdrop, a motorhome music carnival will be held on October 5–6 in Putuo District, Shanghai, at an outdoor lawn on Dunhuang Road 9, featuring nearly 100 motorhomes available for camping — double last year's number. Danish camping equipment brand Isabella, founded in 1957, will showcase its products, and talks are underway with Taopu Town to build a motorhome campground of over 3,000 square meters.

China's Ministry of Culture and Tourism and nine other government bodies on 18 September issued measures to stimulate motorhome consumption, including guidance for insurers to develop specialised products. The document calls for insurance covering in-vehicle property, luggage and other services, as well as improved emergency assistance and claims handling. According to the China Association of Automobile Manufacturers, sales of self-propelled motorhomes exceeded 20,000 units for the first time in 2025. Industry participants note that current policies cover only the vehicle itself, leaving interior equipment and belongings unprotected, while rules for insuring trailers and converted motorhomes remain unclear.

China's State Council forwarded measures to boost motorhome consumption, drafted by ten departments including the National Financial Regulatory Administration. The document calls for improving financial products and services, reducing operating costs for motorhome rental and campground operators, and directing insurers to develop policies covering various consumption scenarios, including baggage and onboard property insurance, with reasonably set premiums. It also aims to improve the motorhome insurance service system and enhance emergency rescue and rapid claims settlement.

On September 20, the Qiyu Mangrove Eco Motorhome Campsite, the first motorhome campsite on the 100-km mountain-sea cycling route in Nansha, Guangzhou, began trial operation in Wanqingsha Town. The campsite uses a motorhome rental model and is located on a former seedling nursery site without soil hardening. The opening follows a recent joint policy by the Ministry of Culture and Tourism and nine other departments introducing nine measures to boost motorhome consumption. About 100 people attended the opening day.

The 2026 Yangtze River Delta Motorhome Rally and Sports Leisure Experience Season (Hanshan stop) took place from September 18 to 20, with 100 motorhomes starting from Lingjiatan Cultural and Creative Block, passing through Yuncao Ancient Town, Dayutan Wetland Park, and Baochanshan Scenic Area, ending at Liuhe Stone Tribe, covering a 99-km route. Co-organized by the sports bureaus of Shanghai, Jiangsu, Zhejiang, and Anhui, the event has been held for 12 sessions since 2014, with the first motorhome rally held in Anqing in 2022. Hanshan stop featured side events such as a short-video contest and a sports-themed carnival, along with local food and product markets, aiming to boost sports and cultural tourism and convert event traffic into consumer spending.