Changing consumer preferences
In China, demand for motorhomes increased during national holidays. According to a source, average rental reached 7 days, and sales grew by nearly 30% year-on-year. In the first six months of 2025, more than 12,000 self-propelled motorhomes were registered, a 32.6% increase compared to last year. The share of new energy models reached 18.4%.
Government support
In September, ten departments issued measures to stimulate consumption, including extending the service life of rental motorhomes from 15 to 25 years. During the National Day period, the share of road trips exceeded 90%, and self-driving tourism became the main travel method. Consumer behavior is shifting from short-term rentals to direct purchases for personal use.